About Most Reviews
In a world where over 4 billion pieces of content are published every day, independent small businesses are being drowned out by the noise. Most Reviews was created to change that, raising the profile of independent small businesses and celebrating the products customers truly love.
We have used AI to generate detailed data models so that we can share which products and partners are trending on Not On The High Street. We have also created a complete A–Z directory showcasing the products with the most reviews for each NOTHS partner.
Our Top 100 Products and Top 100 Partners rankings refresh monthly, while other insights are updated more frequently.
Our goal is simple: to cut through the noise and make it easier for customers to discover the products people genuinely love and for independent small businesses to get the recognition they deserve.
About Wue
Wue has been a proud partner on Not On The High Street since 2010. Over the years, we’ve witnessed first-hand the challenges that independent small businesses face simply to get seen in such a competitive marketplace.
With more than 300,000 products listed on NOTHS, it’s also not always easy for customers to discover the most loved and trusted items. That’s why we created Most Reviews — to shine a spotlight on the businesses and products that truly stand out.
As both a maker and a marketplace partner, Wue understands the journey from the inside. This perspective shapes our mission to support the wider NOTHS community, giving customers clearer choice and giving small businesses the visibility they deserve.
FAQ
What is Most Reviews?
Most Reviews is a platform that uses AI-driven data to highlight the most loved and most reviewed products and partners on Not On The High Street.
How often are the rankings updated?
The Top 100 Products and Top 100 Partners lists are refreshed monthly, while other data-driven insights may be updated more frequently.
Are you affiliated with Not On The High Street?
No, we are independent. However, Wue has been a proud NOTHS partner since 2010, which gives us deep insight into how the marketplace works.
How do you collect your data?
We combine publicly available review data with AI-powered analysis and our own tools to build an accurate picture of which products and sellers are performing best.
Do you use affiliate links?
Yes. Some of the links on this site are affiliate links, which means we may earn a small commission if you make a purchase. This helps support the running of the platform at no extra cost to you.
Can partners have a premium page?
Yes. We will soon be offering the opportunity for partners to upgrade to a premium page — giving their brand a richer profile and more visibility within our directory.
Can I get more detailed insights for my brand?
Yes — if you’re a business or organisation that wants more granular insights, get in touch at hello@mostreviews.co.uk.